Ajé: Pioneering Trust and Diversity in the Digital Marketplace with Tele.

# Introduction In the nascent days of the internet, amidst the static of dial-up tones and the flicker of CRT monitors, a new frontier was unfolding. Skepticism abounded; even the brightest minds, like Nobel laureate Paul Krugman, doubted the internet's potential, relegating its future impact to the realm of the fax machine. Yet, as we now know, these predictions fell short of the seismic shift that was to come.